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Notes:

• Powerful countries like the United States regularly employ economic sanctions as a tool for promoting their foreign policy interests. Yet this foreign policy tool has an uninspiring track record of success, with economic sanctions achieving their goals less than a third of the time they are imposed. The costs of these failed sanctions policies can be significant for the states that impose them, their targets, and the other countries they affect. Explaining economic sanctions’ high failure rate therefore constitutes a vital endeavor for academics and policy-makers alike. This book seeks to provide an explanation, and reveals that the primary cause of this failure is third-party spoilers, or sanctions busters, who undercut sanctioning efforts by providing their targets with extensive foreign aid or sanctions-busting trade. In quantitatively and qualitatively analyzing over 60 years of U.S. economic sanctions, Bryan Early reveals that both types of third-party sanctions busters have played a major role in undermining U.S. economic sanctions. Surprisingly, his analysis also reveals that the United States’ closest allies are often its sanctions’ worst enemies. The book offers the first comprehensive explanation for why different types of sanctions busting occur and reveals the devastating effects it has on economic sanctions’ chances of success — Provided by publisher.
• Includes bibliographical references and index.
• Introduction : why busted sanctions lead to broken sanctions policies — What are sanctions busters? — Assessing the consequences of sanctions busting — For profits or politics? : why third parties sanctions bust via trade and aid — Sanctions busting for profits : how the United Arab Emirates busted the U.S. sanctions against Iran — Assessing which third-party states become trade-based sanctions busters — Sanctions busting for politics : analyzing Cuba’s aid-based sanctions busters — Implications and conclusions.

Subjects:

• Economic sanctions, American.
• Economic sanctions.
• United States — Foreign economic relations.
• United States — Foreign relations administration.

Requested by Gilsdorf, K.

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Notes:

• Includes bibliographical references (pages 313-316) and index.
• Preface — Introduction — Integrated marketing communication — Imc marketing plans — Branding and positioning — Creative briefs — The creative process — Copywriting — Campaigns — Public relations — Newspaper advertising — Magazine advertising — Radio advertising — Television advertising — Out-of-home and transit — Direct marketing and sales promotion — Internet marketing and social media — Mobile media marketing — Alternative media advertising — Glossary — Bibliography — Index — About the author.
• Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. — from back cover.

Subjects:

• Communication in marketing.

Requested by Kurpiers, R.

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Notes:

• Includes index.
• I. The soft skills gap — Meet the newest new young workforce — The soft skills gap — You can t hire your way around the soft skills gap — Unlocking the power of soft skills — II. How to teach the missing basics to today’s young talent — How to teach the missing basics of professionalism to today’s young talent — How to teach the missing basics of critical thinking to today’s young talent — How to teach the missing basics of followership to today’s young talent.

Subjects:

• Soft skills.
• Generation Y — Employment.
• Business etiquette.
• Personnel management.

Requested by Kurpiers, R.

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Part of the series Wiley corporate F&A series;Wiley corporate F & A.
Notes:

• Includes index.
• Introduction — Asset utilization measurements — Operating performance measurements — Cash flow measurements — Liquidity measurements — Capital structure and solvency measurements — Return on investment measurements — Market performance measurements — Measurements for the Accounting / Finance Department — Measurements for the Engineering Department — Measurements for the Human Resources Department — Measurements for the Logistics Department — Measruements for the Production Department — Measurements for the Sales and Marketing Department — Measurements analysis with an electronic spreadsheet — Appendix : Measruement summary — Glossary.
• Business ratios, formulas, and statistics are used by controllers, business managers, and analyst to evaluate company operations and performance. This book presents a comprehensive resource of nearly 250 operational criteria, allowing managers to pick and choose the tools they need to best assess their organization’s performance. The measurements contain not only financial matters but also those related to efficiency, effectiveness, capacity, and market share. In addition, measurements related to asset utilization, operating performance, cash flows, liquidity, capital structure, return on investment, and market performance.Each measurement includes a description, an explanation of the calculation, an example, and cautions regarding its use. There is also a description of an electronic spreadsheet to compile a standard set of measurements using Excel as the template.This new edition will include over 20 new measurements — Provided by publisher.

Subjects:

• Business mathematics.

Requested by Kurpiers, R.

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Notes:

• Includes bibliographical references and index.
• Foreword / by Dr. Phil — Why power phrases make a difference — Powerful phrases to get face-to-face interviews — Powerful phrases for increasing the chances your résumé will get read — Powerful phrases for opening and closing the initial interview — Powerful phrases to demonstrate your ability to do the job — Powerful phrases that show you will be a good fit — Powerful phrases for dealing with problems in your background — Powerful phrases for successful follow-up interviews — Powerful phrases for specific professions and positions — Powerful phrases for clarifying the job offer and discussing money.
• One of America’s top recruiters, who has helped nearly 10,000 people successfully find positions, tells you exactly what interviewers want to hear. Each of his 400 ready-to-use phrases sends a subtle but memorable message that you are the right person for the job – competent, likable, a good fit. From initial email contact through face-to-face interview and follow-up conversations, these perfect phrases help you highlight your skills, strengths, and experience make a great impression at the crucial interview opening and close score high on the likability factor eliminate any lingering concerns about your work history and help you negotiate a strong job offer, and more.

Subjects:

• Employment interviewing.
• Job hunting.
• English language — Terms and phrases.
• Terms and phrases. fast (OCoLC)fst01423862

Requested by Kurpiers, R.

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Notes:

• Includes bibliographical references and index.

Subjects:

• Heritage, John, approximately 1470-
• Merchants — England — History — 16th century — Case studies.
• Farmers — England — History — 16th century — Case studies.
• England — Economic conditions — 16th century.
• England — Social conditions — 16th century.
• Great Britain — Commerce — History — To 1500.
• Great Britain — History — 1485-

Requested by Wittenbreer, B.

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Notes:

• Includes bibliographical references (p. [271]-275) and index.
• Outnumbered at the Googleplex : what it takes to get hired at a hyperselective company — The cult of creativity : A history of human resources, or why interviewers go rogue — Punked and outweirded : how the Great Recession mainstreamed bizarre interview questions — Google’s hiring machine : how they pick the one to hire out of the 130 who apply — Engineers and how not to think like them : the value of keeping things simple — A field guide to devious interview questions : decoding the interviewer’s hidden agendas — Whiteboarding : the art of the visual solution — Dr. Fermi and the extraterrestrials : how to estimate just about anything in sixty seconds or less — The unbreakable egg : questions that ask how would you–? — Weighing your head : what to do when you draw a blank.
• Presents answers and solutions to some of the weirdest and most challenging interview questions and discusses the importance of creative thinking and how to beat your competition in today’s job market.

Subjects:

• Employment interviewing.
• Employee selection.

Requested by Kurpiers, R.

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Notes:

• Includes bibliographical references and index.
• Book I. Feeding the monster: how blogs work : Blogs make the news — How to turn nothing into something in three way-too-easy steps — The blog con: how publishers make money online — Tactic #1. Bloggers are poor, help pay their bills — Tactic #2. Tell them what they want to hear — Tactic #3. Give them what spreads, not what’s good — Tactic #4. Help them trick their readers — Tactic #5. Sell them something they can sell (exploit the one-off problem) — Tactic #6. Make it all about the headline — Tactic #7. Kill ‘em with pageview kindness — Tactic #8. Use the technology against itself — Tactic #9. Just make stuff up (everyone else is doing it) — Book II. The monster attacks: what blogs mean : Irin Carmon, The Daily show, and me: the perfect storm of how toxic blogging can be –There are others: the manipulator hall of fame — Cute but evil: online entertainment tactics that drug you and me — The link economy: the leveraged illusion of sourcing — Extortion via the web: facing the online shakedown — The iterative hustle: online journalism’s bogus philosophy — The myth of corrections — Cheering on our own deception — The dark side of snark: when Internet humor attacks — The 21st century degradation ceremony: blogs as machines of hatred and punishment — Welcome to unreality — How to read a blog: an update on account of all the lies — Conclusion : So … where to from here? — Appendix A. [Case studies] : Infiltrating an exposing helpareporterout.com: a microcosm for everything wrong with online journalism — Punking celebrity gossip: creating a fake twitter scandal — The Tucker Mex Planned Parenthood clinic: a rejected $500,000 donation becomes a major media story — Appendix B. [Articles] : How Greenpeace manipulated the media like a pro: analyzing the Shell Oil hoax — Broken on purpose: why getting it wrong pays more than getting it right — How a reformed media manipulator uses the web to generate sales — How the pros PR for free.
• An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today’s marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactics.

Subjects:

• Marketing — Blogs.
• Public relations — Blogs.
• Social media — Economic aspects.
• Blogs. fast (OCoLC)fst01692825

Requested by Kurpiers, R.

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Part of the series Nations of the world : a political, economic & business handbook 14
Notes:

• Description based on print version record.
• Available from Grey House Online Databases.
• This comprehensive handbook profiles 235 nations and self-governing territories around the world. It includes present political, business, and economic information.

Subjects:

• Economic history — 1990- — Handbooks, manuals, etc.
• Economic history — 21st century.
• Commerce — Handbooks, manuals, etc.
• World politics — 1995-2005 — Handbooks, manuals, etc.
• World politics — 2005-2015 — Handbooks, manuals, etc.
• International business enterprises.
• Since 1990 fast
• Electronic books.
• Handbooks, manuals, etc. fast (OCoLC)fst01423877

Requested by Grey House Publishing.

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Notes:

• Includes bibliographical references (p. [235]-236) and index.
• James Ford Bell and his books — A chronicle of beginnings: Portuguese trade in Africa in the fifteenth century — Where’s the money coming from?: the role of the bankers in the beginnings of European expansion — Tobacco, conqueror of the world: the migration of a popular product — The Indian Ocean’s web of trade: Europe’s intrusion into a complex commercial scene — Following the beaver: the Canadian fur trade — Willem Usselinx, promoter of trading companies: Dutch and Swedish beginnings of America — A battle of boos: sea law and commerce in the seventeenth century — Siam’s revolution of 1688: European rivalry and Siamese nationalism — Failure at Darien: a Scottish effort at colonization — John Law and the Mississippi conglomerate: a colorful banker and his plans — Linnaeus and the transplanters: the study of nature around the world — The indigo cycle: production and use of a favorite dye — The impeachment trial of Warren Hastings: problems of the English East India company in India — A Latin essay at Cambridge, 1785: the struggle to end the slave trade.
• St. Catherine Library’s circulating copy autographed by author.

Subjects:

• Commerce — History.

Requested by McCaa, R