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Notes:

• Includes bibliographical references (pages 187-204) and index.
• Fermenting struggles : pulque, mezcal, and tequila — Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexican relations — Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera — Touring tequila and harvesting heritage : the past’s enduring presence — Pursuing prestige : regulation, resistance, and the limits of Mexican authenticity — Consuming complexity : tequila talk in Mexico and the United States.

Subjects:

• Tequila — Mexico — History.
• Alcoholic beverages — Mexico — History.
• Drinking of alcoholic beverages — Mexico — History.
• National characteristics, Mexican.

Requested by Lansing, M. & Towle, J.