Thousand Oaks, Calif. : SAGE, c2011.
Added to CLICnet on 07/19/2013
Check CLICnet for availability
Notes:
- Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
- Published in cooperation with the Association for Consumer Research.
- Includes bibliographical references and index.
- The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs –Book Jacket.
Subjects:
Requested by Lohman, L.