Reece, Monique.
Upper Saddle River, N.J. : FT Press, c2010.
Added to CLICnet on 07/19/2013
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Notes:
- Includes bibliographical references and index.
- Purpose: Define Your Purpose — What is Purpose and Why is it Important? — A Mission Statement Answers Why Do We Exist? — Create a Compelling Vision — Core Values Drive Behavior — The C Word — How The Ritz-Carlton Creates and Sustains a High-Performance Culture — Defining Core Values — Game Changers — Do What You Love and the Money Will Follow — Measurable Goals Drive Success — Situation Analysis and SWOT Analysis — Research: Market Opportunity — The Biggest Mistake Entrepreneurs Make — A Micro to Macro Process — Micro Perspective: Focus on High-Value Customers — Love Your Loyal Customers — 1:1 Marketing: Treat Different Customers Differently — Marketings Secret Weapon — Create Unique Customer Experiences — Customer Experience: The Dark Side — Why Do Customers Buy? — Real-Time Customer Research — Macro Perspective: Get the Big Picture — Market Segmentation for the Twenty-First Century — Zeroing in on Consumer Target Markets — Forecasting Demand — Competition: Keep Your Friends Close and Your Enemies Closer — Anticipate the Unexpected: Research Macro-Environmental Factors — Get Smart: Talk to Your Customers — Social Media and Online Tools Enable Real-Time Research — Analyze: Growth and Profit Potential — Business Expansion: Vulnerable or Poised for Growth? — Substitute Products and Services — Disrupt and Innovate — Finding New Value: Part Deux — Pricing Strategy and Objectives — Analyze Price and Profitability by Product and Service — Distribution and Channel Sales Strategy — Formula for Success: Real-Time Channel Development — Analyzing and Selecting Channels — Strategic Alliances and Partnerships — Strategize: Growth Opportunities — What is Strategy? — A Framework and Process for Strategy Development — Target Market Strategies — Positioning Strategy — What is Your Brand Worth? — Design Your Brand Personality and Essence — Customer Strategies — Listen and Respond — Customers Are Your Best Advisors — Customers are Cocreators — Product and Service Strategy — Pro
Subjects:
Requested by Lohman, L.