Krum, Cindy.
Indianapolis, Ind. : Que, c2010.
Added to CLICnet on 07/19/2013

Check CLICnet for availability
Notes:

• Includes index.
• Getting started with mobile marketing — Understanding the challenges in mobile marketing — Mobile targeting and tracking — Everything you need to know about the iPhone — Mobile advertising — Mobile promotions and location-based marketing — Micro-sites, mobile affiliate marketing, and web directories — Mobile applications — Mobile website development — Mobile search engine optimization — Integrating mobile marketing with on- and offline marketing — Mobile E-commerce — Mobile marketing privacy, spam, and viruses — The international mobile marketing landscape — Looking into the future for mobile.
• Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable and fun! Cindy Krum cuts through the hype, revealing what’s working and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers and how to successfully integrate mobile into your existing marketing mix.–[book cover]

Subjects:

• Telemarketing.
• Internet marketing.
• Customer relations.
• Direktmarketing. swd
• Kundenmanagement. swd
• Mobile Telekommunikation. swd

Requested by Lohman, L