Young, Richard O.
New York : Routledge, 2011.
Added to CLICnet on 08/09/2013

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Notes:

• Includes bibliographical references (p. [288]-368) and indexes.
• Audience decision-making expertise — Types of audience decisions — Cognitive processes in audience decision making — Aids to audience decision making — Heuristics and biases in audience decision making — Person perception in audience decision making — Emotions in audience decision making.

Subjects:

• Business communication — Psychological aspects.

Requested by Arden, W