Safko, Lon.
Hoboken, N.J. : Wiley, c2012.
Added to CLICnet on 08/09/2013

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Notes:

• Previous ed.: 2010.
• Includes index.
• Tactics and tools: What is social media? Say hello to social networking It’s not your father’s e-mail The world of web pages The Internet forum The ubiquitous blog The wisdom of the wiki A picture is worth a thousand words (photo sharing) Talk about the podcast (audio create) Got audio? (audio sharing) Watch out for vlogs (video create) Thumbs up for microblogging Live from anywhere : it’s livecasting Virtual worlds-real impact Gaming the system : virtual gaming RSS-Really Simple Syndication made simple Spotlight on search (search engine optimization) Marketing yourself (search engine marketing) The formidable fourth screen (mobile) Let the conversation begin (interpersonal) — Strategy : the five steps to social media success: Analyze your existing media The social media trinity Integrate strategies Identify resources Implement and measurement.

Subjects:

• Internet marketing.
• Social media — Economic aspects.
• Online social networks — Economic aspects.
• Electronic commerce.

Requested by Lohman, L