Safko, Lon.
New York : McGraw-Hill, c2013.
Added to CLICnet on 08/23/2013
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Notes:
- Includes index.
- It’s not about the tools, it’s all about the strategy — The evolution of marketing: how we got here — Traditional marketing imaged: everything at a glance — Interconnection: traditional media revelation — Social media and digital marketing: word of mouth … at the speed of light — Digital marketing interconnection: a digital synergy — Traditional and digital integration: fusion marketing — What’s working: traditional media cost of customer acquisition — Revealing the trinity of social media: the big three — Fusion media marketing: the best of both worlds — Strategy: tactics, tools, and objectives: the perfect balance — Take it to the limit: going fractal — Moving from 2D to 3D: exponential opportunities — The five steps to fusion marketing success — Conversion strategy first: tactics, tools, and microstrategies — The psychology behind the technology: we’re all drug pushers — Understanding the sales funnel: just being there — Filling the void: from one come many.
Subjects:
Requested by Arden, B