Peterson, Mark, 1956-
Thousand Oaks, Calif. : SAGE, c2013.
Added to CLICnet on 08/30/2013
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Notes:
- Includes bibliographical references and index.
- Pt. I. Macromarketing for sustainable enterprise — 1. 21st Century micro and macro issues — 2. Markets – how efficient and how effective? — 3. Marketing and society — 4. Stakeholders in marketing — 5. The role of business in society — 6. The role of the state in society — Pt. II. Enterprise with market dynamism in mind — 7. Contemporary consumers — 8. Collaborative leadership — 9. Globalization — Pt. III. Enterprise with the environment in mind — 10. The environmental imperative — 11. Environmentally oriented business — 12. Sustainable entrepreneurship — Pt. IV. Enterprise with equity in mind — 13. Developing markets — 14. Poverty alleviation — Pt. V. The future of marketing is macromarketing — 15. Venturing into the future of market-based sustainability
Subjects:
Requested by Arden, W