Hayden, Craig, 1972-
Lanham, Md. : Lexington Books, c2012.
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Part of the series Lexington studies in political communication;Lexington studies in political communication.
Notes:
- Includes bibliographical references and index.
- Introduction — Evaluating soft power: toward a comparative framework — Japan: culture, pop culture, and the national brand — Venezuela: Telesur and the artillery of ideas — China: cultivating a global soft power — United States of America: public diplomacy 2.0 and twenty-first century statecraft — Conclusion.
Subjects:
Requested by Underhill, J