Rubenstein, Doris.
Hoboken, N.J. : John Wiley & Sons, c2004.
Added to CLICnet on 12/17/2013
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Notes:
- Includes bibliographical references (p. 189-193) and index.
- Pt. 1. Background — Ch. 1. Philanthropy and Corporate Citizenship — Ch. 2. Why Conduct a Corporate Citizenship Program? — Ch. 3. Who Gives? — Pt. 2. Practical Guidance for Planning Your Program — Ch. 4. Choosing the Decision Makers and Procedures — Ch. 5. Defining the Mission — Ch. 6. Scheduling — Ch. 7. Budgeting and Financial Administration — Ch. 8. Identify Internal Areas for Impact — Ch. 9. Ways of Giving — Ch. 10. Relating Corporate Citizenship Activities to the Company’s Products, Services, and Mission — Ch. 11. Researching Possible Investments — Ch. 12. Assessment — Ch. 13. Selecting Grant Recipients — Ch. 14. Postgrant Evaluation — Ch. 15. Celebrations and Publicity — Ch. 16. Review and Revision — Pt. 3. Appendices — App. A. Sample Plans — App. B. Sample Form Letters — App. C. Sample Scholarship Letters of Agreement — App. D. Selected Resources for Corporate Citizenship Planning and Education.
- The Good Corporate Citizen is a step-by-step guide to the best practices in corporate citizenship – and, specifically, corporate philanthropy – used by numerous top U.S. businesses. Through thought-provoking questions, examples, and case studies, author Doris Rubenstein advises company leaders on how to guide their companies through the process of making successful choices for administration, investment, and programs. The Good Corporate Citizen is written for real-world practice, making it an essential guide for CEOs, CFOs, and owners of mid-sized companies, as well as human resources directors, marketing directors, nonprofit fundraisers, chambers of commerce, and business associations. –BOOK JACKET.
Subjects:
- Social responsibility of business.
- Corporations — Charitable contributions.
- Industrial management.
- Corporations — Finance.
Requested by Koehler, B