Calkins, Tim.
New York : Palgrave Macmillan, 2012.
Added to CLICnet on 12/30/2013
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Notes:
- Includes bibliographical references and index.
- Introduction — The threat — The financial challenge — Know your enemy — Competitive intelligence — The key question — Planning the defense — Stopping the launch — Blocking distribution — Limiting awareness — Preventing trial — Fighting repeat — Defense never ends — Defensive strategy for innovators — A cautionary word about competition law.
Subjects:
Requested by Arden, B