Lainsbury, Andrew, 1967-
Lawrence, Kan. : University Press of Kansas, 2000.
Added to CLICnet on 12/31/2013

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Part of the series Culture America
Notes:

• Includes bibliographical references (p. 199-274) and index.
• 1. A Disneyland for Europe — 2. Designing the Euro Disney Resort — 3. Marketing a New Magic Kingdom — 4. Rescuing the Euro Disney Resort — 5. It’s a Small World, Inc.
• Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty’s Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. –BOOK JACKET.

Subjects:

• Walt Disney Company — Finance.
• Popular culture — France — American influences.
• Euro Disneyland (Marne-la-Vallee, France) — History.

Requested by McIntosh, M