The ad and the ego [videorecording] : truth and consequences / Parallax Pictures presents a film by Harold Boihem directed by Harold Boihem produced by Harold Boihem & Chris Emmanouilides.


Philadelphia, PA : Parallax Pictures Olympia, WA : Distributed by Seeland, 2007.
Added to CLICnet on 04/21/2014


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Notes:

  • DVD-ROM Region 1, NTSC 2.0 Dolby stereo, 5.1 surround sound access to DVD-ROM feature requires computer with DVD-ROM drive and Adobe Reader software.
  • In English with optional subtitles in English closed-captioned.
  • Commentators, Jean Kilbourne, Stuart Ewen, Sut Jhally, Bernard McGrane, Richard Pollay, Herb Chao Gunther.
  • Edited by Harold Boihem director of photography, Chris Emmanouilides sound design by Negativland animator, Dave Rodriguez archival research, Penny Powell.
  • Discusses advertising in the United States and its impact on society including the role of images from ads in contemporary life, the power of modern advertising, and the influence of advertising saturation on world view and self-image. Leading media critics show how living in an environment saturated with advertising creates a psychology of need and how advertising has invaded even the most intimate aspects of life.
  • Truth and consequences — Introduction : Power of advertising — In the beginning — Manufacturing consumers — Becoming what we behold — False idols — Moving masses — Seeing is believing — Symbolism and power — Less than human — Dream life — Magic system — Consuming culture — Integrated communications — Premeditated waste — Why are so few of us wasting so much? — Passion for the road — American excess — Protecting our way of life — Media and democracy — Alternative voices — Conclusion : What people really need — Billboard liberation jam sequence — Film production credits : Truth in advertising — That damn tv : The final solution.
  • Originally produced as a documentary film in 1997.
  • Special features: Study guide [PDF file] — Contact information [text feature].

Subjects:

Requested by Vela-McConnell, J.

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