Kirp, David L.
Cambridge, Mass. : Harvard University Press, 2003.
Added to CLICnet on 06/05/2014

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Notes:

• Includes bibliographical references (p. 265-314) and index.
• Introduction: The New U — I. Higher Education Bazaar — 1. This Little Student Went to Market — 2. Nietzsche’s Niche: the University of Chicago — 3. Benjamin Rush’s Brat : Dickinson College — 4. Star Wars: New York University — II. Management 101 — 5. Dead Hand of Precedent: New York Law School — 6. Kafka Was an Optimist: The University of Southern California and the University of Michigan — 7. Mr. Jefferson’s Private College: Darden Graduate School of Business Administration, University of Virginia — III. Virtual World — 8. Rebel Alliance: Classics Departments in the Associated Colleges of the South — 9. Market in Ideas: Columbia University and the Massachusetts Institute of Technology — 10. British Are Coming – and Going: Open University — IV. Smart Money — 11. Good Deal of Collaboration: The University of California, Berkeley — 12. Information Technology Gold Rush: IT Certification Courses in Silicon Valley — 13. They’re All Business: DeVry University — Conclusion: The Corporation of Learning.

Subjects:

• Universities and colleges — United States — Marketing.
• Education, Higher — Public relations — United States.

Requested by Frame, W.