Belew, Shannon.
New York : American Management Association, [2014]
Added to CLICnet on 07/16/2014
Check CLICnet for availability
Notes:
- Includes bibliographical references (pages 243-250) and index.
- Fishing in social ponds: using social media as a prospecting tool for online sales — The social triangle of online sales success: bringing together social marketing, social commerce, and social support — Speaking a new language: the ten most important rules for online social interactions — More than lead scraping: the benefits of un-selling in social media — Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales — Content, engagement, and building a relationship: pulling the social customer through the online sales funnel — Tools of the trade: using online services and applications to help you find, track, and engage social customers — Time is money: building social selling into your schedule — Free and not quite free: determining your budget — Developing your social selling strategy: the components for a realistic social media sales plan — Linkedin: turning connections into sales — Twitter: social selling in 140 characters or less — Facebook, Google+, and online communities: targeting your social customer base — The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more — Social selling trends: harnessing the growth of mobile sales — Case studies: social success stories for B2C and B2B.
- Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
Subjects:
Requested by Lohman, L