Fromm, Jeff.
New York : AMACOM, American Management Association, [2013]
Added to CLICnet on 09/10/2014

Check CLICnet for availability
Notes:

• Includes bibliographical references and index.
• Who are they? — The new rules of marketing to Millennials — Engage these early adopters of new technologies — Build a listening and participation strategy — Make them look good among their peers — Design a sense of fun and adventure — Don’t give them a reason to cheat on you.

Subjects:

• Young adult consumers — Attitudes.
• Generation Y — Attitudes.
• Target marketing.
• Consumer behavior.

Requested by Lohman, L