Jackson, Daniel M., 1972-, author.
New York : Palgrave Macmillan, 2013.
Added to CLICnet on 10/16/2014

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Notes:

• Includes bibliographical references and index.
• The history of music and brand relationships — Music as identity — Case studies for music as identity — Music as engagement — Case studies for music as engagement — Music as currency — Case studies for music as currency — The future.

Subjects:

• Music in advertising.
• Branding (Marketing)
• Advertising — Brand name products.

Requested by Kurpiers, R