Benoit, William L., author.
Lanham, Maryland : Lexington Books, [2014]
Added to CLICnet on 12/15/2014

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Notes:

• Includes bibliographical references and index.
• Introduction : political television spots — Method : the functional approach to political advertising — In the beginning, 1952, 1956 the Democrats ascend, 1960, 1964 — Nixon’s return, 1968, 1972 after Watergate, 1976, 1980 — Republicans in control, 1984, 1988 the end of the millennium, 1992, 1996 — George W. Bush in the Oval Office, 2000, 2004 Barack Obama, African American president, 2008, 2012 — Third-party candidate political TV spots : another choice — Other theories : issue ownership and functional federalism in political TV spots — Non-presidential and non-U.S. TV spots — Trends and contrasts of political television spots — Development of american political television spots — Conclusions and implications.

Subjects:

• Advertising, Political — United States.
• Television in politics — United States.
• Political campaigns — United States.
• Presidents — United States — Election.
• United States — Politics and government — 1945-1989.
• United States — Politics and government — 1989-

Requested by Kurpiers, R