The soft edge : where great companies find lasting success / Rich Karlgaard foreword by Tom Peters afterword by Clayton M. Christensen.

Karlgaard, Richard, author.
San Francisco : Jossey-Bass, [2014];©2014
Added to CLICnet on 03/30/2015

Includes bibliographical references and index.
A tale of transformation, and lasting productivity gains — A wellspring of enduring innovation: the soft edge — Hard versus soft: the fight for resources — Trust: the force multiplier of all things good — Smarts: how fast can you and your company adapt? — Teams: great things come to the lean and diverse — Taste: beauty made practical, magic made profitable — Story: the power of story, ancient and new — The sweet spot of high performance.
What does it take to get ahead now–and stay there? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard–Forbes publisher, entrepreneur, investor, and board director–takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place–your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.

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Requested by Kurpiers, R

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