Pagnoni, Laurence A.
New York : American Management Association, [2014]
Added to CLICnet on 11/02/2015
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Notes:
- Includes bibliographical references and index.
- Why organizational culture is critical — Leadership from the belly outward — Tuning up the Board for effective fundraising performance — Higher-level thinking for greater fundraising performance — Building a donor constituency where none exists — Planning and staging cost-effective parlor gatherings — Challenge gift drives and corporate matching gifts — Reaping the bounty of year-end giving — Fundraising and relationship building through social media — Forming powerful leadership councils — Taking a new approach to corporate sponsorships — Major fundraising campaigns: the moral equivalent of war — Creating or advancing your planned giving program.
- Presenting real-life stories and casebooks of strategies in action, The Nonprofit Fundraising Solution bridges the gap between theory and practical methods and shows readers how to ensure that executive leadership and board dynamics fully support fundraising initiatives build a broad constituency of donors aligned to the mission determine the right level of funding diversification proactively encourage planned giving avoid revenue plateaus use tactics such as challenge drives, stretch gifts, corporate matching, parlor gatherings, leadership councils, year-end drives, corporate partnerships, and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile.
Subjects:
Requested by Kurpiers, R.